Sussex Ice Cream came to us to produce Atlantic Canada’s best ice cream brand to create their presence known throughout the Atlantic Canada with their rich heritage and to show that quality products were being made with their and other farmers’ raw ingredients.
We began with developing their visual identity concept. They have rich heritage as we dairy farm which they want to portray through their identity. Thus the elements like the milk can and the numbers were added to represents the story of their family’s dairy farm and the history of many small farms in the region.
Consumer can purchase their ice creams through out the Atlantic region, mainly in New Brunswick. Their branding and the package design represent their farm’s history in clean & refreshing matter. With stylized iconic farm graphics their ice cream packaging appeals to many consumers and most of all, their ice cream taste never disappoints.